Healthcare marketing

Healthcare digital marketing that brings patients and passes review

Social media, doctor branding, clinic SEO, reviews and campaigns, within GCC medical advertising rules.

Book a discovery call How we work

Patients in the GCC choose clinics and doctors online: they search on Google, read reviews, check Instagram and send a WhatsApp message before they book. Healthcare digital marketing has to meet them there, but it cannot be run like retail promotion. In the UAE, medical advertisements generally need prior approval from DHA, DoH Abu Dhabi or MOHAP depending on the emirate, and Saudi Arabia applies Ministry of Health rules alongside media licensing requirements for promotional content.

Tulazai Health manages social media, doctor personal branding, SEO and Google Business Profile, review management, paid campaigns, content and video, and WhatsApp campaigns for hospitals, clinics and doctors. Every piece is planned with the regulations in mind: no misleading or guaranteed-result claims, protected patient privacy, and no before and after images without documented consent and approval. Guided by Dr. Neeraj Puranik's 18+ years in healthcare, we connect marketing to capacity, so the enquiries you generate can be booked and served.

What changes for you

  • A consistent, credible presence on every channel
  • Campaigns planned around advertising approvals
  • More enquiries converted into booked appointments
  • Doctors known for their expertise, not slogans

Scope

What the engagement covers

01

Social media management

Content calendars, posting, community management and moderation for Instagram, Facebook, LinkedIn, TikTok and YouTube, written in English and Arabic, with medical content reviewed by clinicians and advertisements submitted for approval where the rules require it.

02

Doctor personal branding

Profile positioning, bios, educational content and video for consultants and specialists that build recognition for their expertise, within the limits on titles, qualifications and claims that apply to licensed practitioners in their jurisdiction.

03

Clinic SEO and Google Business Profile

Service and doctor pages structured for search, location pages for each branch, and accurate Google Business Profile listings with correct categories, hours, insurance information and photos, so patients searching nearby find and trust your clinic.

04

Review and reputation management

A process for requesting reviews from patients, responding to feedback professionally without disclosing any patient information, and escalating complaints internally, so ratings reflect your real service and negative reviews are handled quickly and correctly.

05

Paid and WhatsApp campaigns

Google, Meta and other paid campaigns with approved creative, plus WhatsApp broadcasts to opted-in patients about health camps, new services and check-up reminders, with tracking from ad click to booked appointment.

06

Patient acquisition funnels and content

Landing pages, enquiry forms, call and WhatsApp routing, and follow-up sequences linked to your booking system, supported by articles, videos and patient education that answer the questions patients ask before choosing a provider.

Process

How the work runs

Clear stages, named owners and a written plan at every step, so you always know what happens next.

  1. Audit and compliance check

    We review your current channels, reviews, search visibility and existing content, and check it against the advertising rules of your regulator before planning anything new.

  2. Strategy and calendar

    Target patient groups, priority services, channels, budget and messages are agreed, then translated into a monthly content and campaign calendar tied to clinic capacity.

  3. Produce and approve

    Content and creative are produced, reviewed for clinical accuracy and privacy, and submitted for advertising approval where required before anything is published or promoted.

  4. Launch and manage

    Posts, campaigns and WhatsApp broadcasts go live, enquiries are routed to the booking team, and reviews and comments are answered within agreed response times.

  5. Measure and refine

    Monthly reporting links spend and content to enquiries, bookings and cost per booked patient, and the calendar is adjusted based on what actually fills appointments.

Who this is for

Clinics

Setup, licensing, insurance and billing support for single and multispecialty clinics.

Hospitals

Operations, revenue cycle and payer strategy for private hospitals across the GCC.

Medical Centres

Payer networks, revenue cycle and multi-site operations for medical centres and groups.

Home Healthcare

Licensing, workforce, insurance and operating models for home healthcare providers.

Where we deliver Healthcare Digital Marketing & Social Media

United Arab EmiratesSaudi ArabiaQatarOmanBahrainKuwait

Frequently asked questions

What does healthcare digital marketing include for a clinic?
For a clinic, healthcare digital marketing usually combines social media management, SEO and Google Business Profile optimisation, review management, paid search and social campaigns, WhatsApp campaigns to opted-in patients, and doctor branding. The goal is not followers for their own sake but a steady flow of the right patients for your services and doctors, tracked from the first click or message through to a booked appointment.
Do healthcare advertisements need approval in the UAE and Saudi Arabia?
Generally yes. In the UAE, medical advertisements, including many social media posts, require prior approval from DHA, DoH Abu Dhabi or MOHAP depending on where the facility is licensed, and DHCR applies its own policy in Dubai Healthcare City. Advertisers may also need a UAE Media Council permit. In Saudi Arabia, Ministry of Health rules apply and influencer promotion requires a media licence. We check current requirements for each campaign.
Can we post before and after photos or patient testimonials?
Only with great care. Regulators restrict before and after images, testimonials and claims of guaranteed results, and patient images always require documented, informed consent. Some content that is common in other markets cannot be published in the GCC at all. We plan content that demonstrates expertise through education, doctor introductions and facility information, and submit anything sensitive for approval rather than risk a violation or a complaint.
Can you build a personal brand for our doctors?
Yes. We help consultants and specialists share educational content, video explainers and professional profiles that build recognition for their expertise. Doctors must stay within the rules on titles, qualifications and claims set by their licensing authority, and content must never promise outcomes. A strong doctor brand also benefits the facility, so we align personal and clinic channels rather than letting them compete.
How do you measure whether marketing is working?
We track what matters to a healthcare business: enquiries, booked appointments, attended visits, cost per booked patient, review ratings and search visibility for priority services and locations. Reports connect marketing activity to your booking and front-desk data wherever possible, so decisions are based on patients served rather than likes or impressions. We review results with you monthly and adjust the plan.

Related services

Healthcare Business Development

Patient sourcing, referral networks, corporate contracts and partnerships that build steady volume.

Healthcare Software & Healthtech Solutions

HIS/EMR, booking apps, telehealth, RCM and e-claims software and AI call assistants, delivered and supported.

Insurance Empanelment & Networking

Get listed with the right insurers and TPAs, on tariffs and terms your facility can live with.

Complimentary 30-minute call

Talk it through with Dr. Neeraj.

Tell us where your facility is today and where you want it to be. You leave the call with a clear next step.

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