Tulazai Health · Brand kit 2026

Care that grows.
One mark, drawn on a 64-unit grid.

The Tulazai mark is a medical cross with an arrow rising out of it. Together they form a hidden T. Every curve shares one radius, and one node sits where the arms meet. Watch it being built, read why each part exists, then download it in any colour.

64uconstruction grid
r5one corner radius
6×9forms × colourways
SVG + PNGvector and 1024–1200 px
r5 16u 45° 3u gap 0 64 tulazai-mark.construct

From the sketchbook

Four drawings from a generic cross to a mark that could only be Tulazai.

The old logo was a generic health symbol. The brief: keep the instant “healthcare” read, then add what Tulazai actually does. It gets clinics open, paid and growing across the GCC. Each step below changed exactly one thing.

01
A cross

Where every healthcare mark starts. Honest but anonymous: it could be any clinic.

02
Add momentum

A chevron above the cross says “forward”. It still floats, disconnected.

03
Let it grow out

The chevron gains a stem that lands on the cross. Now it is an arrow, and a T.

04
Find the centre

Soften every corner to the same radius, open a node where the arms meet. Done.

Significance

Six ideas, one small shape.

A good healthcare mark has to work at 16 pixels on a browser tab and at two metres on a clinic wall. So every idea is carried by geometry, not detail, and each survives in one flat colour.

The cross

Care, clinically. The universal sign of medicine, drawn with soft 5-unit corners so it reads as a clinic you would walk into, not a warning sign.

The arrow

Growth. Every engagement ends with a facility that is licensed, paid and growing. The arrow rises out of the cross; growth comes from the care.

The hidden T

Read the arrow’s wide roof as a crossbar and the cross’s lower arm as the stem: a T, for Tulazai. It is not stated. Once you see it, it stays.

The node

One accountable advisor at the centre. The small circle is where the two arms meet: the single point every regulator, payer and supplier connects through.

The gap

A 3-unit channel of air between the arrow and the cross. They are related but separate, like advice and the client who acts on it.

Blue + teal

Blue for trust and clinical rigour, teal for vitality and the Gulf coastline. Navy grounds the wordmark. No red and no green-cross clichés.

Anatomy & curves

Measured, not drawn by eye.

Every curve is an arc of the same 5-unit circle, and the arrow tips use a tighter 2-unit arc so the point stays crisp. Both bars are 16 units thick. That is why the mark holds up at any size.

Arrow tip · r2 Roof · 45° Gap · 3u Bar · 16u Corner · r5 Node · ø7.6 Stem · 16u 64 units

CLEAR SPACE Keep a node-width of air on every side

Leave empty space around the logo equal to the cross’s bar thickness (¼ of the mark’s height). No text, edges or other logos inside it.

xx

MIN SIZE Smaller than this, use the icon

Horizontal logo: 120 px wide on screen, 30 mm in print. Icon alone: 16 px (favicon) and 6 mm. Below 120 px the word “HEALTH” stops being readable, so switch to the icon.

120 px
32 px
16 px

LOCK-UPS Which version to use where

Horizontal: website header, letterhead, email signatures. Stacked: square spaces, signage, the profile PDF cover. Icon / app icon: social avatars, favicon, WhatsApp. Arabic: Arabic-first print and the /ar site.

Downloads

Every form, every colourway. SVG for print and web, PNG for everything else.

Pick a colourway, then download. Use SVG for websites, print and signage: it scales without loss. Use PNG (transparent, 1024–1200 px) for Word, PowerPoint, Canva and social posts.

Brand colour (light backgrounds)

Logo (horizontal)
Logo (horizontal)tulazai-logo-brand
Logo (stacked)
Logo (stacked)tulazai-logo-stacked-brand
Wordmark
Wordmarktulazai-wordmark-brand
Logo icon (mark)
Logo icon (mark)tulazai-icon-brand
App icon
App icontulazai-app-icon-brand
Arabic logo
Arabic logotulazai-logo-arabic-brand
The whole kit, one file

6 forms × 9 colourways × SVG + PNG = 108 files, organised in folders.

Download all · ZIP 0.9 MB

Colour

Core palette. Click a swatch to copy its hex.

Blue and teal are the brand. Navy carries the words. The brighter “on dark” pair keeps the same contrast on navy or black. The four website themes below re-skin the site and have matching logo files above.

Nocturne#3E7BF0 · #5EEAD4 · #FFFFFF
Clinical White#00B884 · #0A6CFF · #0A0F1C
Carbon Lime#60A5FA · #C6F432 · #FFFFFF
Royal Arabian#1FA67A · #D4AF6A · #FFFFFF

Typography

Three free typefaces, all on Google Fonts.

The wordmark is Manrope ExtraBold with −1 tracking. “HEALTH” is Manrope Bold, widely tracked, so it reads as a descriptor rather than part of the name. In the logo files the type is converted to outlines, so no font install is needed to use them.

Aa
Manrope · 800 / 700

Wordmark, headlines, numbers. Geometric but warm, the same rounded logic as the mark.

Aa
Geist · 400 / 500

Body text, forms, UI. Neutral and very readable at small sizes on screens.

أب
IBM Plex Sans Arabic · 600

Everything in Arabic, including “تولازاي هيلث” in the Arabic logo.

Please don’t

Six ways to break a good logo.

Use the supplied files as they are. If a layout seems to need one of these changes, pick a different lock-up or colourway from the kit instead.

Stretch or squash it

Rotate or tilt it

Recolour outside the palette

Add shadows, glows or bevels

Place it on a low-contrast ground

Rearrange the arrow and cross

Need a format that is not here, such as EPS, a 3D sign file or an embroidery-safe version? Ask the Tulazai team and we will export it from the same master.

Request a format