Where every healthcare mark starts. Honest but anonymous: it could be any clinic.
From the sketchbook
Four drawings from a generic cross to a mark that could only be Tulazai.
The old logo was a generic health symbol. The brief: keep the instant “healthcare” read, then add what Tulazai actually does. It gets clinics open, paid and growing across the GCC. Each step below changed exactly one thing.
A chevron above the cross says “forward”. It still floats, disconnected.
The chevron gains a stem that lands on the cross. Now it is an arrow, and a T.
Soften every corner to the same radius, open a node where the arms meet. Done.